80/20 Digital Media AI Product FAQs
Service: AI Voice Assistant
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What is an AI Voice Assistant?
It’s a smart system that answers your business phone 24/7 (or off‑hours), asks key qualifying questions, and can book jobs or capture lead details, so you don’t miss calls when you’re busy or after hours. 80/20 Digital Media -
How does it help a local service business?
Many service companies miss calls after hours or when someone’s out on a job. With this, you capture leads that would otherwise be lost—meaning more booked jobs, less stress chasing callbacks. 80/20 Digital Media -
Do I need to change my phone system or number?
Not necessarily. We typically integrate with your existing line or routing. We’ll review your current flows and work with your setup during our discovery. -
How long does it take to set up?
Every business is different, but a typical launch happens within a few weeks — built, tested, and iterated alongside you. 80/20 Digital Media -
Will this replace my receptionist or live staff?
No—it’s meant to complement your team. It catches the calls when your team is busy or off duty, filters and qualifies leads, and passes the good ones to your staff. -
How much does it cost?
Because each business has unique requirements (hours, scripts, call volumes), we provide a custom quote after discovery. -
What’s expected from me during setup?
You’ll help define the key questions your assistant asks, your booking workflow, business hours, and any specific filtering (e.g., job types, service zones). -
How do we measure success?
Metrics include increase in answered calls, leads captured off hours, appointments booked from the assistant, and overall conversion improvement versus previous months. -
Is the voice assistant always live or can it go down?
We build high‑availability systems, but we’ll also plan fallback routing (to voicemail or live staff) so you’re covered. -
What if I change hours or services later?
We offer iteration and script tweaks routinely so the system evolves with your business. 80/20 Digital Media
Service: AI Conversational Chatbot
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What is an AI Conversational Chatbot?
It’s a chat‑interface (on your website, Facebook or other messaging) that engages visitors, asks qualifying questions, gathers lead info, and directs them to the right next step—even when you’re offline or busy. 80/20 Digital Media -
Why do I need one if I already have a website?
Many websites act like online brochures. They don’t engage or capture leads actively. A chatbot turns your site into a sales tool: greeting visitors, answering questions, capturing leads, and handing them to your team. 80/20 Digital Media -
Does the chatbot replace live chat or live staff?
It complements them. When live staff are available, you can hand the conversation over; when not, the chatbot keeps the conversation going and captures key info. -
What kinds of questions will it ask visitors?
It might ask: what service you need, your location, your preferred time, budget, etc. We build script flows tailored to your business and common visitor intents. -
How quickly can it be implemented?
Similar to the voice assistant—setup, customization, testing usually takes a few weeks depending on complexity. -
Will it reduce my need to answer website calls or messages?
Yes—by handling routine inquiries automatically, you free up your team for higher‑value tasks and follow‑ups. -
Can the chatbot schedule appointments?
Yes—if integrated with your booking system or hand‑over logic. We’ll map that out in discovery. -
How does this help conversion rates?
Because visitors are engaged immediately (rather than leaving your site), you can reduce bounce‑rates, increase captured leads, and see overall conversion improvements. 80/20 Digital Media -
Do I need special hosting or website platform?
We work with typical web platforms. We’ll review your current site and integrate accordingly with minimal disruption. -
What ongoing support is included?
We monitor performance, adjust scripts, refine logic, and optimize the chatbot as visitor patterns evolve. Iteration is built in. 80/20 Digital Media
Service: AI‑Driven Lead Flow System
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What is an AI‑Driven Lead Flow System?
It’s an automated system that takes every lead (calls, chatbots, forms), nurtures and follows up with them (via SMS/email/calls) in your business’s voice—so no lead falls through the cracks. 80/20 Digital Media -
Why is this important for home‑service businesses?
Many rely on manual processes: if someone doesn’t immediately follow up, the lead goes cold. With automation you ensure timely follow‑ups, reminders, re‑engagement—leading to more closed jobs. -
How does it work with my current CRM or system?
We’ll map your lead paths: call → qualified → booked, or chat → lead capture → nurture. Our system integrates with your tools and creates automated flows around them. -
What types of follow‑up are used?
Common touch‑points include SMS reminders, emails, auto‑calls, scheduling prompts, re‑engagement for past leads, and segmented messaging based on job type. -
Will leads feel like they’re interacting with a machine?
No—we keep the tone friendly, personal, and relevant. The AI handles the timing and logic but the voice remains human‑centred. -
How soon do I see results?
You should see improved lead conversion, higher bookings, and less manual chasing within the first few months of launch and test/iterate. -
Is this only for new leads or existing ones too?
Both. You can plug in existing leads who haven’t converted, plus new incoming leads. -
Do I need to provide content or messages?
We’ll craft recommended scripts and flows for you; you can review and tweak to your brand voice. After that, the system handles the rest. -
What if my service areas or job types change?
The flows are adjustable. As your business evolves, we can update logic, messaging, segments and triggers. 80/20 Digital Media -
How do we measure performance?
We track metrics like lead response time, follow‑up touchpoints, booking rate per lead, cost per booked job, and improvement over baseline.
Service: AI Smart Websites
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What is an AI Smart Website?
It’s a website built not just to look good but to act: it uses smart automation (chatbots, lead capture, dynamic content) and is designed from the ground up to convert visitors into leads and jobs. 80/20 Digital Media -
How is this different from a normal website?
A standard website is often passive (“here’s what we do”). A smart site proactively engages visitors, captures lead info, integrates with your automation systems and is built with conversion as priority. -
Will you design a completely new site or revamp my existing one?
Depends on your current website’s condition. We’ll do a discovery, assess your site, and recommend whether rebuild or upgrade is best. -
How long does it take to launch?
Typical timeline: discovery → design → build → test → launch. The exact timeframe depends on scope, but we’ll set a realistic schedule. -
Will the website integrate with my lead systems?
Yes. We’ll link chatbots, lead forms, voice assistant callbacks, booking systems, CRM flows—all part of the integrated automation ecosystem. -
Will the website be mobile‑friendly?
Absolutely. Every site is built responsive and optimized for mobile, since many visitors come via phone and expect quick interaction. -
Can the site’s content be updated by my team later?
Yes—your site will be built on a CMS (content‑management system) you’re comfortable updating, or we’ll train your team. -
How is performance measured?
Metrics: visitor to lead conversion rate, bounce rate, average time on site, lead capture rate, and booked‑job rate attributable to the site. -
What about SEO and traffic?
We build with foundational SEO best‑practices (site speed, structured data, mobile performance). If you also want ongoing SEO services, we can talk separately. -
What happens after launch?
Launch is just the start. We monitor analytics, iterate (design, calls‑to‑action, content), and adjust to keep your site converting and driving growth. 80/20 Digital Media
Service: Digital Direct Mail
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What is Digital Direct Mail?
It’s a strategy where your message is physically mailed to targeted homes (for example local neighbourhoods or service zones) at scale. The site mentions “Your message in 10,000 local homes 13 times a month” as an example. 80/20 Digital Media -
Why use direct mail in a digital‑age world?
Because for local service companies, reaching homeowners’ mailboxes is still effective. Combined with digital follow‑up and automation, direct mail becomes part of an omnichannel strategy to build trust and generate leads. -
How many homes / how often?
According to the website, one example is “10,000 local homes 13 times a month — that’s 130K exposures a month.” 80/20 Digital Media The exact numbers vary by campaign. -
What does the creative look like?
We’ll design a compelling mail piece (postcard, letter, etc) that reflects your brand, includes a strong call‑to‑action, tracking code/offer, and is aligned with your lead follow‑up system. -
How do we track results?
We embed trackable codes/offers in the mailer, integrate the reply leads into your lead flow system, monitor response rates, and convert leads into booked jobs. -
Is this only for new customers or for repeat customers too?
Primarily targeting new leads (since mail goes to targeted homes), but you can also run campaigns to your existing service area to stay top‑of‑mind or offer specials. -
What is the cost?
Cost depends on number of homes, frequency, design, printing, mailing, and follow‑up automation. We give you a custom proposal after discovery. -
How quickly will we see leads?
Direct mail typically has a response lag (days to weeks). When combined with rapid digital/media follow‑up (SMS, email, call), you’ll shorten that lag and see leads coming in sooner. -
Does this replace digital marketing efforts?
No—it complements them. Direct mail adds a tactile offline touchpoint and helps when targeting homeowners who might not respond to purely digital channels. -
What’s required from me to get started?
You’ll need to define your target service zones (zip codes/neighbourhoods), decide offer or call‑to‑action, approve design proof, and provide any branding assets or messaging. We’ll handle the rest.